Business Coaching Experience
40+ Years
Business Owners Helped
12,000+
Professional Coaches Trained
10,000+
Founder
Sylvan Learning Centers
Founder
Little Gym International
TURN EXPERIENCE INTO IMPACT
Your Experience Could Be More
Valuable Than You Realize
You’ve spent years building business, leadership and life experience. That experience has value.
Now imagine putting what you know to work helping entrepreneurs, business owners, executives and leaders solve problems, recognize opportunities and achieve greater success.
As a professional business coach, you can build a practice around your experience, work with clients from virtually anywhere and create a career that is both financially rewarding and personally fulfilling.
But experience alone doesn’t make someone a great coach.
That’s where your Master Business Coach training begins.
You’ll learn how to combine your real-world experience with a practical, structured coaching system that helps you guide clients without simply telling them what to do.
The Fowler Method™ gives you a clear process to rely on as you help clients identify what they want, create a plan, take purposeful action and achieve measurable results.
Your experience gives you perspective. Your training gives you the tools to turn that perspective into powerful coaching.
FROM THE CREATOR
Imagine What Becoming a
Professional Business Coach
Could Mean for You
If you have experience as a business owner, executive or leader, you already possess knowledge that can be incredibly valuable to others.
My Certified Master Business Coach training will show you how to combine that experience with the Fowler Method™ and my proven business coaching system to help entrepreneurs and business owners start, grow and operate more successful businesses.
You'll learn how to coach with confidence, use practical business coaching tools with real clients and build a professional coaching practice of your own.
Earn both your Master Business Coach (MBC) and Certified Professional Coach (CPC) credentials.
COURSE CURRICULUM
01
Conduct a Professional Engagement
Know exactly how to begin with a new client, establish the coaching relationship, and structure productive coaching sessions.
03
Help Clients Turn Goals Into Results
Use the Fowler Method™ to help clients clarify their Dreams, develop realistic Plans, and achieve measurable Results.
05
Coach Through Challenges
Help clients address issues involving growth, leadership, management, and other challenges business owners face.
07
Coach Owners and Teams
Develop the skills and confidence to work with a wide variety of business and organizational clients.
09
Coach vs. Consult
Understand the difference between coaching and consulting and learn how to add value without taking responsibility.
Your Master Business Coach training goes far beyond business theory. You'll learn a practical, proven coaching system and master the tools, techniques and strategies you need to confidently work with entrepreneurs, business owners, executives and leaders.
You Won't Just Learn About Business Coaching. You'll Learn How to Do It.
My goal is that by the time you graduate, you'll have the knowledge, practical skills, professional tools and confidence to sit down with a business owner and know exactly how to help them move forward.
What You'll Learn in Your Master Business Coach Training
02
Assess Where a Business Is
Learn how to evaluate the key areas of a business and identify where coaching can have the greatest impact.
04
Ask Powerful Questions
Learn how to move beyond advice and use questions that help clients think differently and uncover solutions.
06
Create Accountability
Learn how to establish meaningful commitments, measure progress and keep your clients focused and motivated.
08
Use Professional Tools
Graduate with practical tools, exercises, assessments and resources you can begin using with your own clients.
10
Launch Your Practice
Learn how to position yourself, attract clients, package your services, and build a successful coaching practice of your own.
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Graduate Confident. Graduate Prepared.
"99% of our graduates report feeling confident and prepared to provide
excellent professional coaching by the time they complete their training."
GUIDED ONE TO ONE INSTRUCTION
A Complete Path to
Professional Business Coaching
20 HOUR TRAINING
Certified Professional Coach Course
Build a strong foundation in professional coaching with the essential skills, techniques and proven methodologies to help clients create clarity, set meaningful goals, take purposeful action and achieve lasting results in life and work.
Graduate with both credentials.
Great business coaching involves more than understanding business. You must also understand people.
30 HOUR TRAINING
Certified Master Business Coach Course
Build advanced skills, tools and confidence to coach entrepreneurs, business owners, executives and teams through real-world business challenges. You’ll learn a practical, results-focused coaching system you can use with clients at virtually any business stage.
The Fowler Method™
A Business Coaching System
You Can Use With Virtually Any Client
Every business is different, but the fundamentals of helping a business owner achieve greater success are remarkably consistent.
Through your Master Business Coach training, you'll learn how to combine the Fowler Method™ with a practical, step-by-step business coaching system you can adapt to virtually any client, industry or stage of business.
The Fowler Method™ gives you a clear, step-by-step framework to:
✓
✓
Assess where a business is today
✓
Identify goals and opportunities
✓
Create a focused plan for growth
✓
Coach clients through implementation
Measure progress and adjust along the way
You'll graduate knowing not only what to coach, but how to confidently guide a business owner from where they are today to where they want to be.
EVERYTHING YOU NEED TO SUCCEED
Your Master Business Coach Training Includes
30-Hour MBC Training
✓
20-Hour CPC Training
✓
One-to-One Master Trainer Instruction
✓
MBC + CPC Credentials
✓
✓
✓
✓
✓
Complete Business Coaching Toolkit
Lifetime Access to Training
Graduate Coaching Community
Ongoing Support
INCLUDED WITH YOUR FIA CERTIFICATION
Put CoachBerryAI to Work
for Your Clients and Your Practice
Every FIA graduate receives complimentary access to CoachBerryAI, an AI-powered coaching and business-building companion developed around the Fowler Method™ and Berry Fowler’s decades of coaching, entrepreneurship and business-building experience.
Use CoachBerryAI to reinforce your training, prepare for business coaching conversations, explore powerful questions and practical strategies, work through coaching situations, and organize, launch and grow your professional coaching practice.
CoachBerryAI is provided by FIA at no additional cost. A qualifying paid ChatGPT subscription is required and purchased separately from OpenAI.
Earn 20 ICF Continuing Coach Education Credits
FIA's eligible live online CPC training offered through our Certified Master Trainers includes 20 hours of International Coaching Federation Continuing Coach Education (ICF CCE) units.
Become a Certified Master Business Coach
INVEST IN YOUR NEXT CHAPTER
COMPLETE MBC TRAINING PACKAGE
$3,797
Your tuition includes both the Certified Professional Coach and Certified Master Business Coach programs, personalized one-to-one instruction, both professional credentials, practical coaching tools and templates, lifetime access to your training, and ongoing graduate support.
Convenient payment options available.
OUR PREMIER COACH TRAINING & MENTORSHIP PACKAGE
Take Your Training Further
with Berry Fowler
as Your Personal Mentor
For experienced professionals who want the most comprehensive training and personal support available, Berry offers a limited opportunity to earn three professional coaching credentials while working with him personally.
Your pesrsonal certification training includes:
-
Certified Professional Coach (CPC)
-
Master Business Coach (MBC)
-
Certified Executive Leadership Coach (CELC)
-
Comprehensive training in the Fowler Method™
-
Practical tools for coaching individuals, business owners, executives and organizational leaders
-
Guidance in positioning, launching and growing your professional coaching practice
Professional Certification Training: $6,500
Add Three Months of Private Coaching and Mentoring with Berry
Work personally with Berry as you turn your training into a clear professional direction. Together, you will develop your niche, services, pricing, positioning, marketing strategy and personalized plan for moving forward.
Your private mentorship includes:
-
An initial 90-minute strategy session
-
Six private 60-minute coaching sessions
-
A personalized 90-day action plan
-
Guidance on defining your market and coaching offer
-
Help developing your pricing and client-acquisition strategy
-
Feedback on your website or marketing message
-
Reasonable email support between sessions
-
A final business-development and next-steps session
Three-Month Private Mentorship: $7,500
Complete Certification and Mentorship Package
Receive all three certification courses and three months of private coaching and mentoring with Berry.
$14,000 when purchased separately
Coach Training & Mentorship Package Tuition: $12,500
Enrollment is limited to a small number of qualified participants to ensure a genuinely personal experience.
Earn Three Professional Coaching Credentials
Hear From Our Master Business Coach Graduates
What Master Business Coaches are Saying
Listen to the experiences of professionals who have transformed their careers and their clients' lives through our comprehensive Master Business Coach training program.
Confidence to Serve Clients Better
“The Master Business Coach program gave me practical tools, powerful techniques and real-world experience I could immediately put to use. The training strengthened my confidence, expanded my capabilities and helped me provide greater value to my clients.”
Elizabeth Clark,
CPC, CMC, MBC
A Proven Foundation for Success
“The tools in the MBC course are simple to use, yet incredibly effective. The training prepared me to coach business owners with confidence, help them identify opportunities and overcome obstacles, and also gave me a proven foundation for growing my own coaching business.”
Brad McDowell
CPC, MBC
Training That Raised the Bar
“I’ve been coaching for more than 15 years, and the MBC course exceeded anything I had received in decades of professional training. The practical tools, knowledge and techniques gave me greater confidence and a clear advantage in working with business owners and executives.”
Michael Garber
CPC, MBC
Ready for Real-World Coaching
“The MBC course gave me the tools, knowledge and confidence I needed to provide outstanding value to clients. The materials and practice prepared me for real-world business coaching and helped me build the successful, lucrative coaching practice I envisioned for myself.”
Phil Stocchetti
MBC
Different Backgrounds. A Shared Passion for Helping Others Succeed.
THE EXPERIENCE BEHIND THE METHOD
Learn From an Entrepreneur
Who Has Been There
“I created this course from more than four decades of real-world experience building businesses, working with entrepreneurs and coaching business owners through many of the same opportunities and challenges your future clients will face.
I've taken the lessons, strategies and insights I've gained throughout my career and built them into a practical business coaching system you can use to help your clients achieve greater success.”
Berry Fowler
Founder, Sylvan Learning Centers
Founder, The Little Gym International, Inc.
Founder, Fowler School of Business and Executive Coaching
QUESTIONS BEFORE YOU BEGIN?
Frequently Asked Questions
No. You do not need previous professional coaching experience to enroll in the Master Business Coach program. Your training includes the essential skills and techniques of professional coaching as well as advanced business coaching strategies, tools and applications.
By the time you graduate, our goal is for you to have the knowledge, tools and confidence to begin working professionally with business coaching clients.
Business coaching is most effective when professional coaching skills are combined with real-world business experience. For that reason, the Master Business Coach program is designed for experienced business owners, entrepreneurs, executives, managers and other business professionals.
Your experience gives you an understanding of the opportunities, challenges and decisions business owners face. We'll teach you how to combine that experience with the Fowler Method™ and a structured business coaching system to help your clients achieve meaningful results.
A consultant is generally hired to analyze a situation and recommend what the client should do. A professional business coach takes a different approach.
As a coach, you'll learn how to ask powerful questions, encourage discovery, explore possibilities and help clients develop their own Plans and take purposeful Actions. You'll also learn when your business knowledge and experience can appropriately add value without simply telling your clients what to do.
This combination can make business coaching an exceptionally powerful relationship.
Successful business coaching requires more than understanding business. It also requires knowing how to coach people.
That's why your Master Business Coach training includes our Certified Professional Coach program. You'll develop a strong foundation in professional coaching and the Fowler Method™, then learn how to apply those skills specifically to entrepreneurs, business owners, executives and other business professionals.
Upon successful completion of the program, you'll earn both your Certified Professional Coach (CPC) and Master Business Coach (MBC) credentials.
Your complete training includes 20 hours of Certified Professional Coach training plus 30 hours of advanced Master Business Coach training.
Because your training is flexible, the amount of calendar time required to complete the program will depend on your schedule and the training format you select. The program is designed to make it possible for busy professionals to complete their training while continuing to manage their existing career, business and personal commitments.
One-to-one training provides a highly personalized learning experience with an experienced FIA Certified Master Trainer.
Rather than fitting your education around a traditional classroom schedule, you'll work directly with your trainer to schedule sessions around your availability. You'll have the opportunity to discuss real-world business situations, ask questions, practice your coaching skills and receive personal guidance and feedback throughout your training.
It's professional coach training built around you, your experience and your goals.
Absolutely. The Master Business Coach program was designed with busy professionals in mind.
Your training can be scheduled around your existing business, career and personal commitments, allowing you to develop your professional coaching skills without putting your current career on hold.
Many students begin preparing for their new coaching practice while completing their training, making it possible to transition into coaching at a pace that works for them.
Yes. We don't want you to graduate knowing how to coach but wondering how to find clients.
Your training includes practical guidance for launching, growing and operating your own professional coaching practice. You'll learn how to identify your target market, position your services, establish your fees, package your coaching programs, attract prospective clients and conduct conversations that can turn interested prospects into paying coaching clients.
Our goal is to help you graduate prepared not only to coach successfully, but to build a successful coaching business of your own.
Yes. Every FIA graduate receives complimentary access to CoachBerryAI, our AI-powered coaching and business-building companion. CoachBerryAI can help you reinforce your training, prepare for business coaching conversations, explore powerful questions and practical strategies, and organize, launch and grow your coaching practice. A qualifying paid ChatGPT subscription is required and purchased separately from OpenAI.
Still have questions? We're happy to help.
WHO IS THE MBC PROGRAM FOR?
Is the Master Business Coach Program
Right for You?
Our Master Business Coach credential is intentionally designed for experienced professionals.
To qualify, applicants should have at least five years of experience as a:
Business Owner
Entrepreneur
Executive
Manager
Organizational Leader
Experienced Business Professional
Your experience is an important part of what you bring to your future coaching clients.
We'll teach you how to put it to work.